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Impact of online advertising on consumer buying behaviour research paper

or sell a product, service or idea. Online advertising is latest and fastest growing means of advertisement of modern era. This study examines the impact of online advertising on the consumer behavior. This study will help in understanding the importance of online advertisement on consumer buying behavior The paper aims to evaluate the effect of online advertising on consumer purchase behavior in Malaysian organizations. The paper has potential to extend and refine theory. A survey was distributed among Students of UTM university during the winter 2014 and 160 responses were collected

literature, research papers and articles have been collected from the different journals related to advertising, marketing and consumer buying behaviour. The study concluded that the impact of online advertising on consumer buying behaviour increased any other forms of advertising [3] srivastava priyanka a study on impact of online advertising on consumer behavior (with special reference to e-mails) i.j.e.m.s., vol.3 (4) 2012: 461-465. [4] Amrita Dhaliwal, Effect of Advertisement on Consumer Buying Behavior, IJSRM volume 4 issue 09 September 2016 IMPACT OF ONLINE SHOPPING ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY OF JUMIA KENYA, NAIROBI . The research design that was applied A research by Christine (2012) examines the impact of Social Media as a tool of Marketing and Creating brand awareness. She used a scientific research methodology of case study research consumer's buying behavior that is a very positive sign for the advertising and marketing companies. Our results also proved the model of the study which reveal that advertisements have significant impact on the consumers 'buying behavior and widen their choices. This study will definitely be proved helpful for th

A sizable marketing budget is spent on advertising. The trend of using digital media platforms for advertisements is growing. This study intends to explore the importance of various media advertisements on consumer behaviour (CB) stages such as awareness (AWR), interest (INT), conviction (CON), purchase (PUR) and post-purchase (PPUR) The previous researches are being conducted to study the impact of the online marketing over the consumer behavior have failed to provide a concrete result. The previous researches are mostly related with the accessibility of the customers. There are no effective researches that are done on the buying pattern behavior of the customer While this research, researcher has acknowledged some limitations and researcher believes these will be helpful in further research. This research was limited to advertising, brand and consumer behaviour based on case study of Nokia. However researcher wants to recommend that few more companies should include, and it should from different sectors Abstract. This study examined the impact of advertising on consumer buying behavior in Enugu State Nigeria. Most organizations in Nigeria pay lukewarm attitude in advertising their products and services through effective advertising medium, and this have adverse effect on their output in terms of sales. They do not see the need of spending part of their budget in advertisement to promote their. According to a research Impact of Promotional Activities on Consumer Buying Behavior: A Study of Cosmetic Industry that customer behavior study is based on the consumer buying behavior. The consumer plays three roles: role of user, payer and buyer. There is a positive relationship betwee

ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 3, No.3 55 Effective advertising and its influence on consumer buying behavior Zain-Ul-Abideen (Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab, Pakistan. E-mail: zuabideen@gmail.com Salman Salee to check the influence of advertisements on their buying behavior while creating awareness and building the perceptions. Present research paper focuses on the impact of advertisement on consumer buying behavior under consumer electronic. This study adopted a survey research design. It involves assortment of knowledge from respondents through. a study on impact of social media marketing on consumer buying behavior with reference to thane district a a study on impact of social media marketing on consumer buying behavior with refrence to thane district is my own 4.66 online marketing 248 comparison of news paper with 4.67 text message 253 . x title of various tables sr Essays are the most common type Impact Of Online Advertising On Consumer Buying Behaviour Research Paper of academic paper - and sometimes, you are assigned just too many of them. Our paper writers are able to help you with all kinds of essays, including application essays, persuasive essays, and so on

Consumer Buying Behaviour Consumer buying behaviour is defined as the mental, emotional and physical activities that people engage when selecting, purchasing using and disposing of products and services in order to satisfy need and desires (Schifman & Kanuk, 2009). It includes purchasing and other consumption relate The findings of the research will help to develop better online marketing models for the e-commerce marketers to attract consumers to buy products online (Glanville, 2009). Hence, the research contributes to the field of consumer behaviour to develop online marketing models and digital marketing tactics to influence consumers purchasing The present research report emphases on studying the impact of internet advertising on consumer buying behaviour, which raises the consumers' intentions towards the product and buying behaviours. The purchasing behaviour is strongly influenced by the image of the product which is built by the advertisers

Hire Writer. We will write a custom essay sample on Impact Of Social Media On Consumer Buying Behaviour Research Paper specifically for you. FOR ONLY $16.38 $13.9 /page. Hire Writer. It has led to the consumers being more associated with a product and also in influencing the goodwill and reputation of the organization assessmen2t of consumer buying behaviour can contribute to a better understanding of consumer buying behaviour in respect of online shopping. A study has conducted by Feng Zhu (2010)[8], indicates that how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry et al.,(2015) discussed in his paper the impact of online and conventional advertisement on consumer buying behaviour of branded garments results revealed that quality, design, content of advertisement, loyalty of consumer towards brand and previous buying

To study the impact of consumer awareness and perception on buying behavior 1.4.Significance of the study: This particular research focuses on the impact of advertisement on the user's behavior. It explores the factors which are affected by the advertisement and ultimately influence the buying behavior of the consumers. Th The purpose of this paper is to explain the difference and connection between the network big data analysis technology and the psychological empirical research method.,This study analyzed the data from laboratory setting first, then the online sales data from Taobao.com to explore how the influential factors, such as online reviews (positive vs negative mainly), risk perception (higher vs. 2. Immediate impact on consumer behavior. As mentioned before, all consumption and consumer behavior are anchored to time and location. Since World War II, more and more women have been working resulting in reduction of discretionary time. It is estimated that today more than 75 percent for all women with children at home are working fulltime CHAPTER FIVE Data analysis and Interpretation of Data. This chapter presents analysis and findings of the study as set out in the research methodology. The results were presented on the impact of online advertising on consumer buying behaviour towards smartphones. The study objectives were; 1. To understand the core concept of Online.

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  1. online buying behavior, it is often argued that a new step has been added to the online buying Liang and Lai, 2002). An important contribution in classifying the increasingly growing number of research papers on the subject of the virtual customer's behavior is the study of Cheung et al. (2005). Online marketing has impact on consumer.
  2. This chapter presents the theories behind consumer behaviour. It will discuss online consumer behaviour in order to continue with the identification of the factors that influence consumers. The theories of consumer behaviour will also be used in order to identify consumer segments that will show whom the identified factors affect
  3. No need to Impact Of Online Advertising On Consumer Buying Behaviour Research Paper be embarrassed and no need to find someone to write the essays for you anymore. With the help of our EssaySoft essay software, your will be able to complete your school essays without worrying about deadlines- and look like a professional writer
  4. Digital Users have Grown by 15% Within the Last & Current Year, is this Number Increasing? Learn how you can Adapt and be agile to the Change in Customer Needs. Discover the Trends
  5. Effective advertisers often capture all the feedbacks from customers in a systematic way, which can be used in the strategic planning. This research work is concentrated on evaluating the impact of online advertising on consumer buying behaviour in Tripura, which establishes consumer expectations about online products and purchasing behaviour
  6. The findings of this research will significantly create awareness of the impact of online marketing on the buying behaviour of individuals especially students who wish to purchase electronic devices via online shopping stores. The study will serve as a piece of motivation to organisations wishing to market their products via websites
  7. The extent and variety of online advertisement is growing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is vital. This study seeks to explore the factors that contribute to the effectiveness of online advertisements and affect consumer purchasing intention

Purpose of the study: The study would help the advertisers to understand to what extent the online advertising is beneficial. This study will bring facts that how advertiser‟s use social sites to make their products popular. This study will also be beneficial for the research scholars to analyze as to how consumers perceive the online advertisements and what are their parameters for. Gaurav B, Gupta SK (2013) Online advertising and its impact on Consumer buying behaviour. International Journal of Research in Finance & Marketing V: 3. Ahn E, Edward SM (2002) Brand attitude versus click-through response to banner ads. Paper presented at the American Academy of Advertising This is a research work carried out to evaluate the impact of advertising on consumer behavior with particular reference to De-united Foods Industries Ltd, makers of Indomie noodles. Data for the research were collected through primary and secondary sources

online advertising strategies are used by many businesses, the effectiveness of these methods being used can be debated. This study will provide an analysis of online advertising and its effectiveness. A study was conducted to test the consumer's perception of online advertising on the popular social webpages: Facebook, YouTube and Twitter Online advertising and its impact on consumer behavior Dr. Parul Deshwal Abstract Today's scenario is full of, up-to-the-minute need of contemporary future, which is becoming technically an inevitable part of our life. The size and range of online advertisement is increasing dramatically R.Kardes (2002), consumer behavior is the study of human or consumer responds to products, services and the marketing of products and services. The concept of consumer behavior is that mostly people buy products not for what they do but for what they stand for. Sproles and Kendall(1986) established a model to conceptualize consumer IV CERTIFICATE This is to certify that the thesis entitled Impact of Consumer Perception on Buying Behavior in Apparel Retail Sector, with special reference to Selected Indian Cities and submitted by Mr. AMIT AGGRAWAL is a bonafide research work for the award of the Doctor of Philosophy in Busines Afzal, S. and Rabbani Khan, J. (2015). Impact of Online and Conventional Advertisements on Consumer Buying Behaviour of Branded Garments. Asian Journal of Management Sciences and Education, 4(1), pp.126 - 135. Bakshi, G. and Gupta, S. (2013). Online Advertising and Its Impact on Consumer Buying Behaviour

Several factors that can influence the customer's online shopping behaviour are categorised into four major categories: value of product, online experience, quality of service and risk perceptions of internet retail shopping. Consumer trust is also influenced by retailer size and reputation (Nutley, 2011). 2.3.2 nderstanding behavior of consumers is a key to the success of business organizations. Marketing personnel are constantly analyzing the patterns of buying behavior and purchase decisions to predict the future trends. Consumer behavior can be explained as the analysis of how, when, what and why people buy In this manner, to examine the research questions and test the theory a Causal review is required. This study is focused on finding out the impact of advertising on consumer buying behaviour. This paper also clarifies the structure of a connection amongst the independent and dependent variables Impact of television advertisements on consumer buying behaviour: The moderating role of religiosity in the context of Pakistan. International Interdisciplinary Journal of Scholarly Research, 1(3), 36 - 48 Review of literature was done gathering data from related sources to find out what influencer marketing really is and the influencers impact on consumers buying decision behavior. The research study was done using primary data obtained from a sample size of 20 with survey questionnaires, a quantitative method, to identify the impact of.

The Impact of Online Advertising on Consumer Purchase

  1. influencing consumer buying behaviour Shaina Tehria Abstract Advertising is the activity or profession of producing information for promoting the sale of commercial products or services by influencing consumer buying behavior. This study is undertaken to know how effectively advertising influence the buying behavior of consumers
  2. the consumers hesitate not to do shopping online, because of the insecure payment and transactions systems. Key words: Online Shopping in Pakistan, Consumer Buying Behavior, Virtual Shopping, Affecting Factors. Introduction: It has been more than a decade since the e-commerce first evolved. Researchers and practitioners in the electroni
  3. Effects Of Advertisements On Consumer Behavior Marketing Essay. Hammad Naveed. 09U0483. Section D. Ms. Zehra Raza. Research Methods This research was conducted with an outlook to learn the impact of TV advertising on the buying manners of teenagers in India. The study was conducted on 866 teenagers of Haryana of which 440 were rural and 426.
  4. g years. Objectives of the study: 1. To study the concept of Mobile marketing in India. 2. To evaluate the impact of Mobile marketing on consumers' behavior in India
  5. e the impact of social media on consumer buying behavior to Toyota brand of vehicle. The study specifically, deter
  6. research and marketing strategy. Keywords: Social media, consumer behavior, decision making process, survey Introduction The social media are increasingly influencing and changing the way the consumers behave, and how they make the decision to buy. In this paper th

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Impact of Media Advertisements on Consumer Behaviour

Research paper on impact of advertising on consumer buying

(DOC) The impact of Advertisement on consumer behaviour; a

College Essay Help Online and its Advantages. People always say that to get something you want, you have to work really hard. While it is true, there Impact Of Advertising On Consumer Buying Behaviour Research Paper is always a way to simplify the process of getting to the goal. Essayhelp.org is your opportunity to spend less time on boring assignments Consumer purchase behaviour can be influenced by online reviews, where various factors like positive reviews, description rating, picture reviews, additional reviews and cumulative reviews have more and positive impact on consumer behaviour (C.Surendhranatha Reddy et al,2017) Consumer decision making to purchase products based on online reviews. Get free Research Paper on the impact of advertising on consumer buying behaviour( a case study of dangote group of companies, kaduna)project topics and materials in Nigeria. This is approved for students in accountancy, business, computer science, economics, engineering, arts. The importance, effect, causes, relationship, comparison, history, role, solutions are discusse

Impact Of Social Media Marketing On Consumer Buying Behaviour Research Paper Thousands Impact Of Social Media Marketing On Consumer Buying Behaviour Research Paper of students made their choice and trusted their grades on homework writing services. We are ready to deal with all sorts of assignments no matter how complicated they are Consumer Behaviour and Marketing a Hotel. This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel

This research paper focused on the impact celebrity endorsement has on consumer buying behavior towards beauty soaps particularly in Karachi city. Pakistan is a country where people would love and proud to follow or copy or be look like their favorite celebrities Get free Research Paper on Impact of social media on consumer buying behaviour project topics and materials in Nigeria. This is approved for students in accountancy, business, computer science, economics, engineering, arts. The importance, effect, causes, relationship, comparison, history, role, solutions are discusse Past research on advertisement has shown that characters are the main influencers on consumer behavior (Engel et al., 1986), but the roles of the consumer (Sheth & Mittal, 1999) and involvements (Mowen & Minor, 1998; Clark, Brock & Stewart, 1994) are the main influencers on the buying behaviors of consumers Many consumers go at fairs and exhibitions attracted by the new products, by the producer's prices or the diversified supply. Very important to mention is the fact that the online advertising influences the buying decision. Consumer behavior and advertising are dynamic fields, in terms of practice and scientific training

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The Impact of Advertising on Consumers Buying Behaviour

Consumer behaviour is the process where emotional factors as well as mental factors are involved during customers purchasing decisions for goods and services (Richarme 2001). Moreover, the behaviour of consumers is the purchasing behaviour of individuals such as who buy goods and services for their personal uses Online research that provides a responsive tool via social media for understanding consumer perceptions has been an effective mechanism for supporting new marketing strategies (Fulgoni, 2014). This has led to major investments in marketing in social media that exceeds over $5 billion a year in marketing investments (Ashley & Tuten, 2015) Timely consumer behavior topics RCB publishes the latest consumer research and theory, regardless of methods employed in the case of empirical work. This includes experimental, survey, and interpretive work as well as conceptual papers. Submissions. Please send your manuscript to the series editor as a word document email attachment by Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance, and Michael I. Norton. Many consumers fail to pay off credit card debt each month and suffer financial consequences. Repayment-by-purchase, allocating payment toward specific purchases on a credit card bill, helps consumers gain a sense of progress and control over credit card debt.

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Enis (1974, p. 228) has defined consumer behavior as a process, which through inputs and their use though process and actions leads to satisfaction of needs and wants. Buying behaviour of consumers is defined as both individuals and households, who buy goods and services for personal consumption (Kumar, 2010, p.218) Discover how Customer Priorities have Changed in the Last & Current Year. Get the Report. Learn How You Can Adapt And Be Agile To the Change In Customer Needs. Discover The Trends The purchasing behavior of buyer is changing at a quicker rate in the clients situated market condition. Purchases conduct contrast when it's gone to the items, value , place , advancements, highlight, bundling, purchasing conduct, status , age , age of the client and so forth not with standing. Youth is the most confounding gathering to compare with the changing indications of the current. The impact of Email Marketing, Mobile Marketing and Retargeting on consumer buying behavior Number of pages and appendix pages 49 This research identified the impact of Email marketing, Mobile marketing and Retargeting on consumer buying behavior in an online setup. With the growing trend of digitalization and internet In their paper titled Advertising and Promotion in Consumer Markets (Chen-yu, J. amp; Seock, Y. (2000) spoke of today's consumer-driven economy where people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of.

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digital marketing impact on consumer buying behavior . Topics: Marketing In this paper, we draw together previous research into an integrative conceptual model that explains how the key elements of DMC - frequency and content of brand communication, personalization, and interactivity - can lead to improved customer value, commitment, and. research are to evaluate the advertising via attitudinal buying behavior consumer and analyze the influence of advertising through buying behavior consumer. Objectives of the Study 1. To examine the impact of advertising on the consumer's decision making. 2. To judge the impact of advertising on the consumer buying segment. 3

Effective advertising and its influence on consumer buying

The central objective of this research is to examine the impact of advertising on consumers buying in Dangote Plc Kaduna. To determine whether advertising influences the buying behaviour of consumers of Dangote Product. To identify the advertising medium of employed by Dangote Plc. To find out the militating factor against advertising in. Impact on Consumer Buying Behaviour Imran Sayed, Pillai‟s Institute of Management Studies & Research, New Panvel, India. Email: imransayedxl@gmail.com _____ Abstract Existing research has documented that consumers can be highly vulnerable to misleading advertising claims that lead them to acquire false information, form misperceptions, an THE IMPACT OF TV ADVERTISING ON CONSUMER BEHAVIOUR, ALBANIA Ana KEKEZI Abstract Advertising is a very powerful and persuasive tool for the marketing of products and services, while commercials are claimed as incredible means of persuasion (Berger, 2015) the lower is the likelihood of a consumer engaging in online shopping. H6: Consumer familiarity with the technology positively influences their online buying decision. H7: Higher the frequency of online purchases made in the past, more likely such customers would be engaging in online shopping in future. 4. RESEARCH METHODOLOG Focus of this paper is to analyze the consumer buying behaviour of the selected durable goods in Nagaland, to examine the factors inducing the buying behaviour of the consumers, and to suggest appropriate measures to the marketers for designing a right marketing mix to match the tastes and preferences of consumers in the State

Impact Of Online Advertising On Consumer Buying Behaviour

Consumer buying behavior has always been given so much importance and space in the literature study of impact of advertising regarding its effectiveness (Ajzen, 2002). Most of the time consumer's buying behavior depends on liking or disliking of consumer towards the advertisement of the product advertised (Smith et, al, 2006) Consumer buying behaviour in recent time is been driven by point of purchase advertising. Existing queries on marketing communications effectiveness initiates an increase in sales volume and brand building. This paper examines the queries bordered on advertising clutters, medium, message, method, timing and their implications o the major reason that impedes consumers to buy online. Also, consumers may have a need to exam and feel the products and to meet friends and get some more comments about the products before purchasing. Such factors may have negative influence on consumer decision to shop online. Buyer behavior of consumers plays one of the key roles for.

mind regarding any idea or product. (Abideen, farooq and latif 2011)The foremost aim of advertising is to impact on buying behavior,furthermore, this impact about brand is strengthened or changed frequently people's memories. Memories about the brand comprise of those associations that are interrelated to brand name in consumer mind 1. To study the factor which influence the buying behaviour of consumer by media advertising. 2. To study the impact of different advertisement tool on the buying behaviour of consumers. 3. To conduct a deep review of literature by which emerging factors can be identified for further research in same field. Review of Literatur

Research Proposal on Consumer Behavior towards Online

The impact of marketing in customer's behaviour Influence or manipulation? 1 Hayat El Amrani 1 Introduction In this chapter we start by explaining the concept of consumerism in the modern society followed by the marketing process, its role and the social criticism mainly in France. Then w PAPER-MARKET.COM! 100% Original - written from scratch Guaranteed privacy - no third-party ever involved Home Free Essays The Impact Of Advertising On Consumer Purchase Behavior. The Impact of Advertising on Consumer Purchase Behavior. A framework that compares online consumer decision with offline decision making was developed by Laudon and Traver (2009), who suggest that a general consumer behavior framework requires some modification to take into account new factors. When consumers want to buy product, they will look at the brand and the characteristics o The paper deals with the results of the primary research which purpose was to examine the impact of brand on influencing consumers to purchase a product. The goal of the paper is to stress the fact that the brand has an impact on customer decision-making process

A Descriptive Study of the Effectiveness of Internet

Global Journal of Management and Business Research . Marketing . Volume 13 Issue 3 Version 1.0 Year 2013 . Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853. An Investigation of Consumer Buying Behavior for FMCG: An Empirical Study of Rural Haryan variables put a very positive and conclusive impact on consumer behaviour. The impact of Information satisfaction and Entertaining Content is found to be quite strong while vividness of social media marketing content is also having a significant impact but at a lesser level than others i.e. Information Satisfaction and Entertaining Content Effect of Branding On Consumer Buying Behaviour: A Study in Relation to Fashion Industry become a major part in conducting marketing research. The development of positive attitudes towards The following questionnaire is being used for the purpose of a survey on 'The impact of branding on consumer buying behavior with respect to brands. Works Cited. We will write a custom Research Paper on Research Proposal on Consumer Behaviour Towards Online Shopping specifically for you. for only $16.05 $11/page. 805 certified writers online. Learn More Impact Of Online Advertising On Consumer Buying Behaviour Research Paper, buy essays research paper, duke university admission essay, transition from ubaid to uruk essay outline Hire 9 Sep 2019 Topic title: Writer's Choice

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Effects of Advertising on Consumer Buying Behaviour: With

The aim of this paper is to study the impact of social media marketing on consumer buying behaviour. Research Methodology-For present study a questionnaire was developed on five point likert scale and administered to 400 social media users located in Punjab region of India through online survey. 260 responses to online survey was received and. Behavioral targeting and the psychology of marketing. Model for buying behavior: Sandhusen, Richard L.: Marketing (2000, S. 218) Decision making plays a huge role in the purchase behavior of consumers. Behavioral marketing can be used to target consumer segments based on the following parameters: 1. Individual factor The main goal of the paper is to obtain quantitative describing the actuality of internet shopping in the case of the India in order to explain the development of internet shopping and its impact on consumer behavior. The paper build on the relevant literature and at the same time examines consumer behavior by questionnaires 854 X INDIAN JOURNAL OF APPLIED RESEARCH RSARCH PAPER V 5 I 4 A 5 ISSN 4555 Consumer Buying Behaviour Towards Online Shopping - A Review of Literature Mrs. Chitra Sharma Research Scholar, Pacific University Udaipur. Management ABSTRACT This study attempts to analyze the characteristics of buying behaviour of online shoppers. Consumer buy

Impact Of Social Media On Consumer Buying Behaviour

A lot of research has been done to study the upcoming trends in Indian Apparel Industry and the changing buying behavior of consumers online. But little research has been done to study the impact of digital strategies on consumer decision making online especially with respect to Indian apparel industry Sarina Asif, et al., (2017) [17] in their research paper A study of consumer buying behaviour for branded apparels in Gurgaon city analyzed the factors affecting customer purchase decision. Customers become brand conscious due to increasing awareness and entrance of new comers in the market. Branded apparels ar Research Proposal. Assessing the Influence of branding on consumer purchase behavior is begins with an analysis of how the accumulated effects of marketing strategies contribute to the permanency of branding and their accumulative effects on consumers. The impact of Web 2.0 technologies (Bernoff, Li, et.al.) is re-ordering the dynamics of.

H01: There is no significant impact of demographic variables on consumer buying behaviour in FMCG Company. H02: There is no significant relationship between of marketing mix on consumer buying behaviour in FMCG Company. 6. RESEARCH METHODOLOGY Present study is an empirical analysis of marketing mix model and consumer buying behaviour A Review of Factors Affecting Online Consumer Search Behaviour from an Information Value Perspective. Journal of Marketing Management, 23 (5-6). Hajli, M. Nick. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3). Ioanas, E., and Stoica, I. (2014). Social Media and its Impact on Consumers. Image has a direct impact on the purchase behavior of the consumer.Asim Nasar et al. (2012) stated in their research study that a number of companies give valuable consideration for building brand image and utilize capital for formulating and executing marketing strategies and practices. They furthe IJEDR1803047 International Journal of Engineering Development and Research (www.ijedr.org) 262 A Study On The Role Of Brand Ambassadors In Consumer Buying Behaviour Of Soft Drink 1Dr. Soniya. K, 2Mr. Santhosh Raja R 1Associate Professor, 2Assistant Professor T. John Institute of Management and Science, Bangalor -Purpose The aim of the study is to analyse the impact of social media in consumer buying behaviour of the youth in Malaysia. Design/Method/Approach: This research has adopted a primary quantitative design where the data instrument used was close ended survey